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Tailwater Labs is led by Jonathan Symonds, a multiple time CMO, with an outstanding track record of company building and successful exits. Former roles include MinIO, Ayasdi (acquired by SymphonyAI), Heavy.AI, AceMetrix (acquired by iSpotTV) and 2Wire (acquired by Pace).
We are technical, intensely curious and highly competitive. We like nothing more than when our clients win.
We embrace urgency, action, experimentation and data-driven decision making.
Great companies are built on great foundations.
At Tailwater Labs, we focus on building scalable marketing foundations to take our clients from zero to $100M and beyond.
about us
What We Do, And What We Don't
Fractional CMO Engagements
We have been the first marketing hire and the replacement marketing hire. We know the marketing function from ABM to Z-shaped attribution. We can build from scratch - from team to technology or we can fix what's broken. As long as we are aligned, we will take it on.
Build Technology Stacks
The modern technology stack looks nothing like the old one. It is real-time and de-anonymized. It is built to produce pipeline, not leads. This is an area of considerable expertise for us and we think it changes the game for sales/marketing interaction.
Strategic Marketing Consulting
Tailwater Labs provides strategic consulting services to existing teams with the idea of providing perspective, identifying gaps, sharpening or reframing messaging and building bridges between product, marketing and sales.
What We Don't Do
We are technologists, strategists and wordsmiths but we don't do everything. Specifically, we are not designers or technical SEO consultants. We know a lot about these areas - but will likely tap our network if that is the primary goal.
We are not here to learn on your time.
services
Companies and Venture Firms We Have Worked With
clients
contact us
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